Arete Blog

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Branding
Rachel Odey

THE BRANDING EFFECT OF BB NAIJA:

The big Brother Naija show has been in existence for over seven years now , and every season has come with different styles, content, housemates, identity, winners and most importantly different branding.

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Learning from Netflix

Netflix became a household name thanks to its hit shows, from Stranger Things to Orange Is the New Black. Now, it’s using that popularity to succeed in a new

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Branding
Asher victor

Peculiar Keys

Meet the young CEO of Arete. Digital, Peculiar Keys, a passion-driven entrepreneur, and a digital expert, Peculiar Keys possesses skills across various digital niches some

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