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What is a Landing Page?

A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information.

Why You Need A landing Page

PPC Advertising

A landing page dedicated to a specific advertisement appears higher in search results because Google judges the quality of pay-per-click (PPC) advertising partly on its relevance to the linked page. A dedicated landing page with PPC advertising can be used to feature a new product whose exclusivity creates momentum for sales. It can draw customers looking for a specific price.

Lead magnet

A lead magnet is any type of helpful content gated by a form, where a user must fill out the form to get the content

Focus Attention

A landing page focuses visitors’ attention on the content. They can either complete the call to action or return to search results.

 

Attract different types of customers

Custom landing pages can be created to appeal to different types of customers. The content, page style, advertising, and offer it contains will determine its impact on the targeted customer group.

Easier testing

A landing page is one page with one focus, making it easier to test. With the right tools, the page can be tested often to make it compelling and user-friendly. Aspects to be tested include copy, voice, media, or keywords

Types of Landing Pages We Build

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