Our collaboration with Ellington Electric aimed at launching their online store, a pivotal move to blend their electrical safety solutions with digital convenience. The project focused on showcasing their extensive product range—from advanced surge protectors to eco-friendly extensions—in a user-friendly e-commerce platform. By identifying and addressing the specific needs of their target audience, we crafted an online experience that’s not only intuitive but educative, encouraging safer electrical practices. Our combined efforts in design and development ensured a smooth, accessible shopping journey across all devices, reflecting Ellington Electric’s commitment to quality and customer safety.