Job Description And Requirements Of An ECommerce Website Manager

eCommerce manager

As your eCommerce business grows, you may need to hire an eCommerce Website Manager.

So what is the job description and requirements of an eCommerce website manager? You’ll find out in this article.

Job description

An eCommerce website manager is charged with the responsibility of overseeing the sale and distribution of products on the company’s website. They also look for ways to increase conversion of leads on the website and might also oversee the work of the web developers and digital marketers.

eCommerce manager


1. Develop and implement business strategies that will attract visitors to your website and ultimately increase sales.

2. Work with web developers to ensure that the website is up and running.

3. Work with digital marketers to ensure campaigns are successful.

4. Ensure the website is updated regularly.

5. Quality control and assurance.

6. Conduct market research to keep up with new trends and technologies.

7. Prepare reports on performance.

8. Measure actual performance against set standards.

9. Ensure customer service is top-notch.


1. Experience in marketing or technology.

2. Ability to lead a team effectively.

3. Digital marketing experience or knowledge (Search Engine Optimization, Social Media Marketing, Pay Per Click, etc.).

4. Good knowledge of website management.

5. Strong written and verbal communication skills.

6. Attentive to details.

7. Ability to maintain good customer relationship.

8. Knowledge of costing and product life cycle.


The goal of an eCommerce manager is conversion, this entails that they stay up-to-date with happenings in the digital space to enable them to stay ahead of competitors and ultimately increase sales.

Want to build an eCommerce website? Simply Contact Us.


Tips To Build A Brand For Your Small Business

If you are looking to grow your small business, then developing a strong brand will help you.

A lot of small businesses do not put a lot of effort into branding, most of these businesses believe branding is done by big companies because they have a special & large budget for it. Note that your brand is what outsiders think of your business and a strong brand does not only differentiate you from your competitors but also helps you build trust and credibility in the minds of your audience.

Branding is vital for businesses of all sizes and shapes.

In this article, I’ll be sharing 4 tips to build a brand for your small business.

1. Know who you are

The first step in building your brand is to know the purpose of your business’s existence, what problem does it want to solve. what differentiates you from your competitors, who is your target audience, where are they present? etc.

The more clear you are on the purpose of your existence as a business and what you are about, the more you can put that identity into your branding.

2. Be unique

Stand out from the crowd. Identify the qualities that makes your small business different from competitors and leverage on it.

In order to attract and retain customers, offer something your audience needs. Your product or service should provoke some type of curiosity to your audience. Being unique sells!

3. Deliver great product or service

Let your product or service be quality. This is the best way to build a brand for your small business, your product or service speaks for you. The quality of your services is a great way to get consumers to appreciate what you have to offer. This also fuels recommendations from those that have used your product or service and as they say, word of mouth is the best form of marketing.

Having a good name and logo is a key element in branding. It must convey your business’s vision and reinforce the value your business provides. The visual identity of your business is essential for success.

Also, be consistent in the use of your logo design, business name, typography, etc. in print, online, and on social media, because visual consistency will help build your business’s recognition.


Every entrepreneur wants to run a successful business and branding gives companies a chance to let customers see the business for who they really are and what they have to offer.

If you need help or guidance in improving your branding strategies, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning personal branding? Please feel free to leave a reply below.


Learning from Netflix

What Netflix Can Teach Creators About Capitalizing on Their Brand

Netflix became a household name thanks to its hit shows, from Stranger Things to Orange Is the New Black. Now, it’s using that popularity to succeed in a new space: eCommerce. Netflix has launched limited-edition merchandise collections which are tailored to fans of its programming. This showcases the power of using established brands to connect with an established audience base to generate new lines of revenue.

As more social platforms introduce shopping and monetization features, content creators who have amassed a passionate audience on social media, regardless of size, have the opportunity to capitalize. Much like Netflix has, creators can use their pre-established connections to their fanbase to generate revenue, which allows them to maintain direct control over the content they produce. Some creators have been using monetization to create revenue for a while now, but Netflix’s success and influence on its industry demonstrate that it is a model that creators should consider following.

Netflix is a ‘super creator’

Content creators should look towards the streaming service as a model for success because Netflix is, at its core, a ‘super creator’ that generates a large quantity of high-quality content to grow its subscriber base. While Netflix may have gotten its start hosting content from a variety of studios, its original series are the primary factors behind its more recent success. These series demonstrate that the company often acts more like a content creator that curates content to fit their brand rather than simply a host of content.

Like smaller content creators, Netflix exercises decisions on what to produce (or continue producing) based on the success of past content and trends in the industry. While compared to YouTube creators and TikTok influencers, there may be several more decision-makers involved in the cancellation of a television or film series, the concept remains fundamentally the same. Both Netflix and creators analyze metrics and decide to move forward with content that proves to be successful for their brand.SEE ALSO:Influencers Are the New Brands of the Marketing Ecosystem

Knowing what’s working best to increase followers, subscribers, and engagement is the first step towards content creators acquiring a paying audience. It’s a strategy that Netflix has mastered over time, in a process similar to what creators experience now.

Netflix’s path mirrors the creator lifecycle

The streaming giant’s journey to eCommerce reflects the same path that content creators follow on their road to success, referred to as the creator lifecycle. Understanding how Netflix, an already successful super creator, fits into this cycle is key for creators looking to expand their own monetization efforts.

The creator lifecycle consists of four main stages:

  • Attention, the stage where creators begin to gather a large audience and rely on ads or sponsors.
  • Trust, where creators gather subscribers willing to pay for content.
  • Commerce, where creators can sell merch and products based on the brand they have built for themselves.
  • Ownership, where the public can invest in the creator’s brand through equity or even items like NFTs.

In the creator lifecycle, Netflix didn’t need to rely on sponsored content or ad revenue in the attention stage, given its revolutionary subscription-based model, so it moved straight to the trust stage. By always offering premium content through a subscription, Netflix was able to continue gaining consumers’ trust and grow its subscriber base exponentially. With the launch of their online store, Netflix moved to the commerce stage of the creator lifecycle, proposing an exclusive line of proprietary merch.

Like Netflix, creators should focus on high-quality content

Netflix’s subscriber-based model was a radical shift for a television industry whose primary source of revenue came from ad sponsors. The subscriber model for film and television has proven to be such a success that now most major studios, from Disney to NBCUniversal to WarnerMedia, have launched their own streaming platforms. Each of these capitalizes on the built-in audience of popular franchises to bring in subscribers.SEE ALSO:How Details Impact Brand Experience and Consumer Behavior

Creators may follow a similar path, deciding to not expose their existing audience to branded/sponsored content. Instead, they can focus on high-quality content, based on what is already a proven success with their audience, worth paying for through Patreon or other creator programs.

Several platforms are making it easier than ever for creators to generate direct revenue from their content. YouTube allows for paid channel memberships, where subscribers can access exclusive content and benefits. Similarly, Twitter and Discord are launching the ability for creators to host ticketed spaces and paid events on their platforms that fans can attend.

Rather than relying on sponsored products that may not generate interest from their audience, creators who have taken the steps to establish their brand can focus on launching their own individual merch lines, like Netflix is doing now and other successful creators have in the past. Social platforms know this too, and they continue to demonstrate a commitment to integrating more eCommerce features into their sites. A notable example is Instagram, which provides creators with the ability to add direct links to products featured on posts.

In conclusion

The main takeaway here is that creators don’t have to serve as a product aggregator for different sponsors to be successful. Creators are the product themselves and can use their brand to create content and merchandise that caters to their audience and deepens the connection between them and their followers or subscribers.SEE

Peculiar Keys

Meet the young CEO of Arete.Digital, Peculiar Keys, a passion-driven entrepreneur, and a digital expert, Peculiar Keys possesses skills across various digital niches some of which include Digital painting and Art, graphics design, Ui/UX design, application development. On the other hand, He has mastered other skills outside of the digital world which include, musical instrumentals, poetry, drama, and scriptwriting. He has written many plays of which he featured himself in some. Over the past few years, Peculiar Keys has worked with startups and leading enterprises crafting beautiful brand and web experiences that meet users’ needs and business goals.